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World Kindness Campaign

Local charity, VSA launch World Kindness Campaign

World Kindness Day is on Friday 13th November, which inspired VSA to launch a campaign called “150 acts of Kindness” to encourage people across the Aberdeen to help and support others.

The charity is encouraging people across the North-east to participate in this campaign by doing an act of kindness which could be paying for a coffee for someone,  giving a compliment to a stranger, or even call a friend or family member to ask how they are.

As part of the campaign, the charity has also launched a “Pay it Forward” appeal to raise money to allow them to support vulnerable adults and children living across the North-east. Throughout the campaign, the charity will be sharing how the money you donate, directly supports the most vulnerable people and their families.

Jennifer Mitchell, Director of External Relations said: “We have seen demand soar for our help and support across our services, thousands of families across Aberdeen are struggling due to the global pandemic. We created this campaign hoping it would inspire people to do a random act of kindness to someone, as now more than ever I think people will appreciate small kind gestures.”

“We also hope it will inspire people to donate towards VSA, all money raised in our World Kindness Campaign will go directly towards supporting vulnerable children and adults by providing things like food parcels, provide entertainment at our care homes, mental health support and help a family heat their home this winter.”

To donate please visit:

VSA has been caring for the people of Aberdeen for 150 years, and during this time have supported generations of your families through two world wars, the Spanish Influenza outbreak, and the Aberdeen Typhoid outbreak.

Documents to download:

World Kindness Day Letter

World Kindness Day Poster

World Kindess Day Sign


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